King Khan once again proved that he is the Badshah of Bollywood with the tsunami effect that his latest film Chennai Express has created in the country.
It has broken all box office records in all fronts.Be it the first day collection of Rs33.12 crore or 1st week collection of Rs157 crore, Chennai Express raked in fabulous figures. In the second week also,the movie dampened business for the new biggie Once Upon A Time In Mumbai Dobaara!
SRK-Rohit Shetty's movie is also setting new records in the international arena.
Despite despite bad reviews Chennai Express broke all previous records.The movie has already crossed Rs157 crore in a week and was the fastest film to cross 100 crore in three days. The film boasts a glorious cast with all the right formulas to create a loaded masala entertainer that makes for a perfect family evening.
Before the release, SRK described it as a family entertainer and true to this, all the family members can thoroughly enjoy it together, thanks to its clean content.
Once Upon A Time In Mumbai Dobaara! got badly affected due to the Chennai Express wave. The weekend figures are below the mark, except in U.A.E.-G.C.C. where it has fared the best.
Chennai Express was released in as many as 3,500 screens in the domestic market, and 700 screens overseas. The promotion of the film was very well planned. Chennai Express, it's safe to say, has eaten into the share of Once Upon A Time In Mumbai Dobaara!.
Raking in Raksha Bandhan, Shah Rukh Khan has created yet another innovative marketing strategy. As a promotional offer, Chennai Express gives out one free ticket for every two bought at cinemas all across India.
As for the Box office updates till 19 August, 2013 the total amount collected was Rs185.73 crore.
Chennai Express has become the third highest grosser film ever in the overseas market, taking down Shah Rukh Khan's Jab Tak Hai Jaan from its fourth position.
On the other hand, Shah Rukh Khan is on a record-smashing spree in UK as well. The film collected £ 258,598 on Friday, making it the highest opening day for a Hindi movie in UK.
Coming to the opening day, Chennai Express collected Rs33.12 crore in India. With this, the film broke the previous held highest record by Ek Tha Tiger, which had opened at Rs32.93 crore. Obviously, the film broke Shah Rukh Khan's own earlier highest record, held by Ra.One at Rs.18.5 crore. As of now, Chennai Express holds the record of highest first day collections ever by a Bollywood movie.
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