Longines is celebrating 180 years of non-stop craftsmanship in 2012
and its watch making expertise reflects a strong devotion to tradition,
elegance and performance. Longines is a member of The Swatch Group
S.A., the world’s leading manufacturer of horological products, present
in over 130 countries.
The super luxury watch brand will soon initiate a search of the
oldest Longines watch in India to celebrate the presence of Longines
watches in India for more than 135 years.
In 1832, Auguste Agassiz joined the world of watch making when he
found a watch trading office in Saint-Imier – this was the start of the
Longines’ history. Protected since 1889 in Switzerland, the company’s
trademark, comprising a winged hourglass and the name Longines, is the
oldest in the international registers managed by the World Intellectual
Property Organisation.
Aishwarya Rai Bachchan, Longines Ambassadress of Elegance for more
than 13 years said “I think it’s an absolutely brilliant idea to hold
this competition in India. I am extremely proud of being the ambassador
of a brand that has such a rich history of producing elegant timepieces
for more than 180 years. I can’t wait to see the marvels this
competition will reveal in India. I wish all participants the very
best.”
The competition opens for the public on 17th of June, 2013. In
order to apply for this competition, the watch owners must fill in the
application form with all relevant information including the serial
number of their antique Longines timepiece and submit it with multiple
images of the front and back of the timepiece, clearly showing the
serial number. Application forms will be available at selected official
retailers across the country. Participants also have the option of
registering online on the dedicated website –
www.oldestwatchindia.longines.com.
After the collection of forms over a pre-assigned period of 5-6
weeks, experts at the Longines head office in Switzerland will carefully
examine the information and make their findings.
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