Amid a plethora of merchandise being marketed ahead of his third
superhero film, Krrish-3, due for a Diwali release, Bollywood actor
Hrithik Roshan will endorse an ice cream brand carrying the film’s name!
Leading Gujarat-based ice cream maker Havmor on Thursday announced to
team up with the blockbuster franchisee and launch a range of three
custom-packaged Krrish-3 ice creams on the occasion.
“The Havmor ice creams’ core audience matched the film audience – kids
and the youth – and we are pleased to be associated with Krrish-3,” said
Ankit Chona, Managing Director, Havmor Ice Creams Ltd, here.
Havmor would make available the new brands at more than 20,000 touch
points. It will be an instant connect to the kids and youth, he said.
“In anticipation of the blockbuster release, we will be launching a
360-degree campaign to celebrate the association of Havmore and
Krrish-3.”
Krish-3’s producer-director Rakesh Roshan, said Havmor reflected the
same philosophy of the Krrish character, which connects with kids and
family. Hrithik said Havmor shares synergy with “our core audience”. “My
fans can enjoy the special Krrish-3 range of ice creams introduced by
Havmor.”
Also, Hrithik will be flying into Gujarat on October 26 to inaugurate
Dubai-based Joyalukka jeweller’s first two showrooms in the state at
Ahmedabad and Vadodara.
Earlier, an Ahmedabad-based pipe manufacturer had similarly teamed up with Salman Khan’s “Dabang-2” film.
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