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Saturday 13 July 2013

Discounts galore as car-makers try to woo customers

Exchange scheme for two-wheeler with a Tata Nano; discount of up to Rs 50,000 on diesel sedan SX4 from Maruti Suzuki; free insurance with some of the models from Ford and Honda -- desperate times, desperate measures.

Reeling under prolonged spell of declining sales, major car makers in India are offering a variety of schemes, ranging from cash discounts to buyback benefits to special interest rates, to bring back customers back to the showrooms.

"Tata Nano customers can avail an exchange scheme which also has a 2-wheeler exchange programme," a Tata MotorsBSE 2.31 % spokesperson told PTI.

There is also a offer on the Safari Storme which provides a bonus of Rs 30,000, for existing Tata customers. The company is also offering a Rs 15,000 exchange bonus on the Tata Sumo.

"In the hatchback segment we are currently offering an exchange scheme on the Tata Vista. In addition we are associating with HDFC and TMF (Tata Motor Finance) to offer a 3.99 per cent interest rate on the Tata Manza Club class," the spokesperson added.

Market leader Maruti SuzukiBSE -3.58 % India (MSI) is also not far behind in coming out with schemes to woo customers. It is offering cash discounts across models with the highest of Rs 50,000 on diesel variant of sedan SX4.

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